Technology in the form of virtual meetings, have been a lifesaver at the Washington Grain Commission during the pandemic. But as a re-placement for face-to-face interactions with our overseas customers, it’s a pale substitute.
We have done our best to pivot during the quarantine, with our office and our national export organization, U.S. Wheat Associates, producing amazing videos of wheat farming in the region and the U.S. that we’re sharing with customers and others.
These birds-eye views of the farming process are spectacular and the ground level introduction of the farmers doing the work are engaging. Although no one would ever wish for a pandemic, the experience has pushed our boundaries and now that we know the possibilities, there will be no return to business as usual.