The WGC marketing objective is to:
Strengthen existing markets and develop new markets for PNW small grains with the goal to maintain and grow market share in existing, emerging and new markets through promotion, trade, transportation and policy activities; address country specific issues; and focus on end-use demand.
Strategies to accomplish the marketing objective include:
- Direct & collaborative trade and technical servicing with foreign and domestic entities (USW, USGC, WMC, Quality labs, WFC, millers and end-users) to promote superior quality, consistency, and value of PNW (WA) wheat and barley in new and existing uses.
- Work with policymakers, agencies and industry partners (WAWG, NBGA, NAWG, USW, NEAGA, PNWGFA, FGIS, APHIS, FAS, etc.) for policies beneficial to the small grain producer and industry.
- Support and fund industry efforts for competitive and efficient domestic transportation of small grains.
- Foster Tri-State cooperation