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In “Through Wheat Colored Glasses”, Scott Yates, director of communications and producer relations for the Washington Grain Commission, illustrates how the Wheat All About It! podcast has increased visits to the WGC website and connected with a new cadre of smartphone listeners. Yates also reveals some secrets about the podcast, while using the opportunity to hammer home the importance of wheat in the world. And don’t miss the excerpt from the book, Sapiens, which proposes that it wasn’t early humans who manipulated wheat, but rather, wheat that manipulated early humans!
