8.4.20 Ten years ago when a French company opened a new U.S. wheat breeding operation, Jim Peterson was one of its first two employees. As vice president for research at Limagrain Cereal Seeds, the former Oregon State University wheat breeder was staking his reputation and his livelihood on a new approach to wheat varietal research and release. In episode 189 entitled, A Wake-up Call From Limagrain’s Jim Peterson, listen in as the researcher describes his company’s accomplishments over the last 10 years, while warning farmers not to become complacent about new seed technologies and the costs associated with bringing them to market. Subscribe to Wheat All About It! on iTunes or other podcast apps for Android phones like Stitcher and Pocket Casts. The podcast is also available at the Washington Grain Commission website at wagrains.org and on the WGC Facebook page.