5.19.20 The Philippines has been the No. 1 market for Pacific Northwest soft white wheat for four years running, reason enough to listen to a presentation given by the director of national sales of the flour division of Universal Robina Corporation based in Manilla. In episode 178 entitled: “A Philippine-Centric View of South Asia Wheat Demand”, Naida Elbora provides insight about her company as well as the future of wheat imports into the region. A key part of future demand rests on the median age in the Philippines which is a low 23, compared to 38 in the U.S. She spoke at the Pacific Northwest Wheat Quality Council meeting in late January. Subscribe to Wheat All About It! on iTunes and other podcast apps for Android phones like Stitcher and Pocket Casts. The podcast is also available at the Washington Grain Commission website at wagrains.org and on the WGC Facebook page.