5.21.19 For those who live in Moscow, Idaho, Art Bettge is a two term city councilman. But for those involved with the Pacific Northwest wheat industry, Bettge is a cereal chemist with 40 years of experience. After retiring from the Pullman-based Western Wheat Quality Lab in 2008, Bettge opened a consulting firm specializing in the biochemical and genetic constituents of wheat and how they affect end-use functionality. In episode 126, entitled: Busy Art Bettge Makes Soft White Wheat His Business, listen in as the cereal scientist explains the difference between poor and high quality wheat and why modern manufacturing will make it essential to develop varieties which can withstand highly automated processing. Subscribe to Wheat All About It! on iTunes or other podcast apps like Stitcher, Pocket Cast, Overcast, Radio FM and others, or listen on your computer at wagrains.org.