The U.S. is no longer the world’s top wheat exporter. In 2017/2018 that rank was held by Russia. But Steve Mercer, U.S. Wheat Associates vice president for communications, believes as a result of growing world wheat consumption there will be distinct regions of the world that both the U.S. and Russia can carve out for their markets. In episode 107 entitled: U.S. Wheat Spokesman Speaks of Wheat and Wheat’s Future, listen in as Mercer handicaps the competition,  why he grows frustrated with the world’s media focus on the country called “the Bear”, and how, despite the competition, wheat’s future in the U.S. is assured.